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A New "Fantasea“: How Seascape Aesthetic is taking over Visuals and Fashion

A New “Fantasea“: How Seascape Aesthetic is taking over Visuals and Fashion

Mermaidcore has swum against the TikTok core-ification tide with a recent 736% increase in Google searches for 'mermaid style', and Pinterest search data shows a 614% increase in searches for 'mermaidcore'. There must be something in the water. 

Annika DudaJune 16, 2023
The acceleration of culture brought about by social media algorithms has officially killed the 20-year cycle. Today's zeitgeist feels like an overwhelming mix of every era happening everywhere all at once. Enter: Now-Stalgia. The new trend embraces the chaos of internet culture, taking inspiration from every decade and giving it a futuristic twist that feels uniquely contemporary. Instead of limiting ourselves to historical accuracy, we look to the past for tools to build new presents.

​​Now-Stalgia: We’re not looking into the past – we’re updating it

But what comes after nostalgia? The acceleration of culture brought about by social media algorithms has officially killed the 20-year cycle. Today's zeitgeist feels like an overwhelming mix of every era happening everywhere all at once. Enter: Now-Stalgia. The new trend embraces the chaos of internet culture, taking inspiration from every decade and giving it a futuristic twist that feels uniquely contemporary. Instead of limiting ourselves to historical accuracy, we look to the past for tools to build new presents.

Annika DudaJune 3, 2023
The Core-ification of culture and why it’s problematic

The Impact of “-Core” Fashion Trends: Diluting Subcultures and Niche Aesthetics

Cottage-core, Bloke-core, Gorp-core, and of course, Core-core. I’m not sure when it happened, but adding “-core” to a trend has been the best way to describe niches of fashion in the last years. Which isn’t neither good nor bad. Just a fun way to describe the things we consume and identify with. Right? 

Alina AminMarch 31, 2023
The Good, the Bad and the Cringe - Celebrity Cameos in Streetwear

The Good, the Bad and the Cringe – Celebrity Cameos in Streetwear

It has been a few years since Run DMC signed their first contract with Adidas in 1986, becoming the first non-athletes to bag a million dollar endorsement deal with a sportswear company. It all started because of the Hollis, Queens-representing Mc's (and of course DJ Jam Master Jay) passion for footwear from Herzogenaurach, Germany.

Caiza AndresenMarch 13, 2023
Luxury Brands Leading the Way: Mycelium as a Sustainable Alternative to Animal Leather

Luxury Brands Leading the Way: Mycelium as a Sustainable Alternative to Animal Leather

It’s happening. Mycelium is taking over and luxury companies are set to finance its ascendancy—partly, looking forward to the returns, partly, in an effort to transition to sustainably-sourced materials.

Alejandra EspinosaMarch 10, 2023
Victor Vegas' Primer Rebelde de America

“Indigenous. Not Latino.” – Victor Vegas’ Primer Rebelde de America

Primer Rebelde de America: A brand celebrating cultural heritage, connecting communities, and challenging historical narratives. From the first rebel of America, Hatuey, to the genocide of indigenous people, their designs evoke a sense of pride and remembrance. Explore their edutainment-inspired collections, amplifying the voices of Latin America's past.

Caiza AndresenFebruary 7, 2023
What Is Sustainable Fashion: A Beginner’s Guide

The Ultimate Guide to Sustainable Fashion: Terms and Tips for Eco-Conscious Consumers

The world of sustainable fashion, where ethical practices and eco-friendly materials take center stage. From circular and slow fashion to fairtrade and vegan alternatives, navigate the industry with transparency and traceability. Make informed choices, support local production, and embrace carbon-neutral initiatives. Join the sustainable fashion movement and make a positive impact on the planet.

Alejandra EspinosaFebruary 4, 2023

The Evolution of Emo: From 2000s Subculture to the Current Emo Revival

The resurgence of emo culture, fashion, and music in the current era. From Avril Lavigne's influence to emerging artists and Spring 2023 collections, explore the evolution of gothic fashion, individuality, and self-expression. The emotional depth, inclusivity, and non-binary identities shaping the youth subcultures. Dive into the nostalgia of 2000s trends and the cultural renaissance, as Gen Z drives the revival of emo with a fresh perspective.

Alejandra EspinosaJanuary 10, 2023

From Fluffy to Bleached: Unveiling the Must-Try Eyebrow Trends of 2023

IGet ready for the ultimate brow show in 2023! Explore the resurgence of eyebrow trends, from bleached and fluffy brows to pencil-thin lines. Discover how FKA twigs and other influencers have shaped the beauty sphere. From straight-across to microblading, we delve into the diverse world of brow styling, offering tutorials, products, and treatments to help you achieve your desired look. Join the brow obsession and embrace the power of eyebrow transformations. Stay ahead of the curve with the hottest beauty trends of 2023!

Alejandra EspinosaJanuary 6, 2023

Winter-Ready Footwear: Combining Comfort and Style

The latest fashion trends and the allure of fast fashion. Embrace timeless classics that outlast trend frenzies. Explore enduring and sustainable shoe trends, from outdoor sneakers to chic loafers. Experience the comfort and style of winter-ready footwear, including snow boots and revamped lace-up boots. Elevate your wardrobe with versatile and eco-friendly options.

Annika DudaDecember 30, 2022
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