Annika Duda

Contributions by Annika Duda

FashionTrends
The acceleration of culture brought about by social media algorithms has officially killed the 20-year cycle. Today's zeitgeist feels like an overwhelming mix of every era happening everywhere all at once. Enter: Now-Stalgia. The new trend embraces the chaos of internet culture, taking inspiration from every decade and giving it a futuristic twist that feels uniquely contemporary. Instead of limiting ourselves to historical accuracy, we look to the past for tools to build new presents.

​​Now-Stalgia: We’re not looking into the past – we’re updating it

But what comes after nostalgia? The acceleration of culture brought about by social media algorithms has officially killed the 20-year cycle. Today's zeitgeist feels like an overwhelming mix of every era happening everywhere all at once. Enter: Now-Stalgia. The new trend embraces the chaos of internet culture, taking inspiration from every decade and giving it a futuristic twist that feels uniquely contemporary. Instead of limiting ourselves to historical accuracy, we look to the past for tools to build new presents.
PopTo Watch
Netflix’s NEXT IN FASHION shows what's wrong with the fashion industry

Netflix’s NEXT IN FASHION shows what’s wrong with the fashion industry

The show invites you to immerse yourself into the sweet bliss of ignorance and lack of knowledge, that the industry loves so much. If fashion is currently responsible for the majority of CO2 emissions and filling up landfill after landfill, then we need some things, but not THE NEXT BIG THING. It's not a criticism of the show, and certainly not of the young designers. It is, rather, a criticism of the fashion machine itself, which is always striving for more, with no idea of what more is.