Meet the soulful and sensual fashion of Halo Labels, a fashion brand with a sacred name that captivates without intruding. Founder Ala Sowiar shares the unique approach and brand history, deserving of your attention. In 2014, Ala established Halo Labels after her studies in media arts in Berlin. It all began unexpectedly while searching for costumes for her video projects. The brand’s independent origins, free from academic fashion constraints, allowed for unrestricted creativity and a liberating work process.
Ala’s diverse background in art, fashion, and media empowered her to explore materials, cuts, and textures with meticulous attention, unbounded by external influences. Halo Labels presents seasonal ready-to-wear collections rooted in artistic and hand-crafted practices. Seeking comfort and uniqueness, the brand embraces clothing as a profound human experience and expression, treating textiles as a soft matter. Our clothes often draw inspiration from nature, showcasing forms and structures in the fabric itself. The GAUZE SHIRTS, a permanent clothing line, exemplify this vision—breathable, soft shirts crafted from layered, hand-dyed gauze.
Halo Labels upholds its initial principles of independent and sustainable work, with CEO Ala shaping the brand’s future vision. The brand’s growing popularity is matched by its commitment to art and eco-conscious production, staying true to the mantra “hands off the mainstream.” Creatives worldwide resonate with this ethos, making Halo Labels a brand created by and for creative individuals. The aspiration is for Halo Labels to evolve into a multidisciplinary project, embracing quality, craftsmanship, and expanding beyond the boundaries of fashion to collaborate with other art forms. Believing in the link between creativity and sustainability, the brand will champion ecological production methods, bio or recycled materials, and support local Polish manufacturers, contributing to the revitalization of the textile industry in Lodz. As the era of fast fashion nears its end, Halo Labels envisions a new system driven by unlimited creative power and innovation.
The gauze shirt stands as the iconic piece of every Halo Labels collection. Handmade from 100% cotton gauze, these shirts offer unparalleled comfort. Their sensual design transcends mere clothing, resembling poems, still lifes, or dreamy short films—a gateway to a wondrous fairy-like parallel world. To fully immerse yourself in the multimedia experience of Halo Labels, explore their Soundcloud account, which features enchanting soundtracks from past fashion shows. Beyond their Instagram page, this complete journey will truly inspire and transport you into Ala’s magical artistic world.
„I would like Halo Labels to develop into a multidisciplinary project that puts the same emphasis on quality and craftmanship and going beyond the framework of fashion by engaging in other art forms. Believing that creativity is directly linked to sustainability, we will foster ecological production methods, bio or recycled materials, and resourcing in local polish manufactures, engaging more in the declining several hundred years old textile industry in Lodz. Believing that the times of fast fashion production will eventually come to an end, giving the field for the new systems based on unlimited creative power and innovation.“
The signature piece of Halo Labels, which returns in every collection, is the so-called gauze shirt. Without wanting to sound promotional, these t-shirts look pretty sick! They are handmade and as the name suggests, made of 100% cotton gauze which makes them incredibly comfortable to wear. In addition, the design of the shirts is unmistakably sensual – almost as if the T-shirt was a poem, a still life or dreamy short film, which takes you briefly into a fairy-like parallel world, where everything seems to be quite wonderful.
And by the way, to make the multimedia Halo Labels experience complete, I listened to the tracks on their Soundcloud account, which unmistakably tells the soundtrack of past fashion shows. So if you really want to be inspired and dive into Alas’ artistic magic world for a brief moment, don’t just leave it at a visit to their Instagram page.
visit halolabels.com
