Renowned choreographer, dancer, and actress Parris Goebel has recently announced that she will launch her own fashion brand called Runaway Motel. Fans and fashion enthusiasts alike are eagerly anticipating the brand’s debut collection after seeing the first available pictures and short videos on Instagram.
Parris Goebel is mainly known for her work as a professional dancer and choreographer. She is the founder of “The Palace Dance Studio” in Auckland, New Zealand, and has led groups such as ReQuest, Sorority, Bubblegum, or The Royal Family to great achievements, including first places in the World Hip Hop Dance Championship. Her career is shaped by one highlight after the other, including collaborations with A-list celebrities like Justin Bieber, Nicki Minaj, Ariana Grande, Jenifer Lopez, Ciara, and countless others. She also starred on America’s Best Dance Crew, Dancing With The Stars Australia, and in the movie “Step Up: All In”.
In recent years, the 29-year-old all-rounder has excelled herself with choreographing Rihanna’s Savage X Fenty show promoting Riri’s lingerie line, which was also featured in a making-off documentary for Amazon Prime. Additionally, she choreographed Jennifer Lopez’ Super Bowl halftime show this year. But now, Parris Goebel is making headlines for a different reason – launching her own fashion brand, Runaway Motel.
With her creative and empowering looks, combined with her great understanding for the moving body and artistic expression, Parris is setting the bar very high for her fashion brand. On Instagram, Runaway Motel is promoted with three simple words: MOVE, WORK, and PLAY. This teaser has already caught the attention of her fans, who are eagerly waiting for the brand’s debut collection.
The Runaway Motel brand promises to be a fun and unique label with a well thought-out concept. The debut collection is named “Room 407” and it seems that Parris is sticking to a hotel-themed concept for the brand. The first colorways introduced on Instagram include “meet me by the pool” (pink and blue), “after dinner mint” (black and mint), and “motel gym” (blue and light yellow).
While the official website for the brand is not fully operational yet, visitors are still able to sign up for updates and “reserve a room” at the motel. It’s a clever marketing tactic that creates a sense of exclusivity around the brand.
The first outfits that have been previewed on social media appear to be urban active wear with a spacey twist and on-trend colors. The focus of Runaway Motel seems to be on reinterpreting active wear and creating garments that allow you to express yourself in any situation. One of the brand’s assets is inclusivity. The visuals on the Instagram page showcase diverse models of different ethnic backgrounds and genders. Runaway Motel also offers sizes that go up to 4 XL, which is a refreshing change in the fashion industry.
All in all, the anticipation for the launch of Runaway Motel is palpable, and it seems that Parris Goebel has created a label that will speak to a diverse range of people who are looking for unique and empowering clothing that they can express themselves in. As we wait for the brand’s debut collection on December 4th, 2020, one thing is for sure – Runaway Motel is poised to make a splash in the fashion world.