From the Streets of Seoul to Cafés in Copenhagen: A Streetstyle Analysis
7,935 kilometers separate two of the most popular streetwear scenes. Despite the geographical disparity between Copenhagen and Seoul, it’s easy to assume that their local fashion trends share no common ground.
Surprisingly, these two metropolises have more in common in the realm of fashion than meets the eye. Let’s take a closer look.
Seoul is quickly emerging as one of the world’s fashion capitals, and Korean fashion is gaining popularity by the day. While Korean fashion was often overlooked a few years ago, it has now become a global trendsetter.
This growth can be attributed, in part, to the skyrocketing popularity of Korean media, including K-dramas and K-pop. Celebrities such as actors and idols are showcasing the latest Korean fashion trends to millions of screens worldwide.
Identifying specific trends that have defined Korean fashion in recent years and will continue to shape the industry is challenging. However, one thing is evident: Korean fashion is shedding its conservative image year by year. South Korea has seen a shift towards shorter tops and more revealing clothing.
This trend is reflected in the recent fashion scene in Korea, with the rise of open-back shirts and athleisure. Although Korean fashion remains relatively conservative compared to other countries, the boundaries are gradually dissolving.
One notable trend that has gained momentum in Korean fashion is streetwear. A few years ago, women’s outfits mainly fell into the categories of “cute” or “elegant.” However, streetwear has emerged as a defining Korean fashion trend of the early 2020s, introducing a third pillar of style.
Korean street fashion resonates with people because it is simple, affordable, attractive, and, most importantly, confidence-boosting. This casual style incorporates elements of rock and hip hop into everyday wear. Both men and women embrace relaxed fit trousers and shorts, pairing them with oversized or baggy tops. Korean streetwear has become popular across genders.
In summary, Korean fashion embodies cleanliness and casualness, with a touch of chic that avoids being overdressed. Just like in Copenhagen, Oslo, or Stockholm, poorly dressed individuals are a rarity on the streets. What makes them stylish?
Copenhagen Fashion, also known as Scandi Style, has captured the hearts of many. Influencers like Matilda Djerf and brands like Ganni and Stine Goya have popularized effortless chic, dominating social media platforms like Instagram and Pinterest.
The Scandi style captivates with its natural simplicity, exuding an air of stylish sophistication. “Less is more” goes beyond a mere styling rule—it becomes a philosophy or even a way of life, reflected in a timeless wardrobe. The fashion crowd at Copenhagen Fashion Week embraces minimal styling, relying on simple basics and classics. One item that frequently makes appearances is the white tank top. This purist fashion piece serves as a versatile partner, particularly when striking a balance between formal and casual or conveying a sense of classic security. The simple top adds a fresh touch to the outfit while maintaining a casual vibe. Another classic element of Scandi fashion is the business suit, which effortlessly blends straightforwardness and nonchalant coolness. A slightly oversized silhouette, cropped or Bermuda-length pants, and vibrant summer colors like pink, orange, and woodruff green inject a sense of playfulness into the overall look.
This is street style at its finest.
