Upcycling is everywhere: From DIY TikTok to luxury labels, everyone is embracing the reimagination of existing garments. Far from a new trend, upcycling—and the larger sustainability conversation surrounding it—owes its origins to Indigenous culture.
Producing art and fashion without harming nature or future generations has always been a lasting practice in Indigenous communities. Way before sustainability became a buzzword on social media, these communities have long focused on reducing waste, innovating and upcycling, and committing to ethical practices.
Now that global brands are touting upcycled collections, we believe in recognizing their efforts without erasing the impact of Indigenous-owned brands. Below, a look at the latest Levi’s® x Miu Miu collaboration, alongside Indigenous designers to know and support.
Here, you can find more info on the collab: Levi’s® x Miu Miu
The latest collaborative collection by high fashion brand Miu Miu and denim brand Levi’s® delivers an intriguing take on upcycling pre-loved denim. MADE IN USA men’s 501® jeans and trucker jackets from the 1980s and 1990s undergo a playful reinterpretation, customized by Miu Miu in florals, pearls, and filigree embroidery. Even the signature Levi’s® back patch, usually in brown leather, gets reimagined in pink with the Miu Miu logo. The fusing of these two iconic brands is why we love upcycling; more than giving an old piece new life, it’s also about creating something unique, celebrating both the past and a sustainable future.
We teamed up with Berlin based photographer Fredrik Altinell, to reinterpret and celebrate the new way of turning old into your own. A literal glow up for the future to spice up your mood.
Photography: Fredrik Altinell
Styling: Neslihan Degerli
H&M: Helena Narra
Casting: Hendrik Simon
Production: avec nous