Interestingly, everything we come into contact with in our daily lives has a story. Whether it’s the wardrobe you open every day to get your things out. Or the street where you live. Really everything. But today we’re going to look at the hoodie, which was invented by CHAMPION.
In 1934, Champion introduced the first hooded sweatshirt, initially designed as college apparel for the University of Michigan. This marked the hoodie’s debut, serving as a practical solution for staying warm on the sidelines during games.
Before the hoodie’s advent, sportswear primarily comprised wool, which often proved uncomfortable, especially when wet. Champion recognized the need for a more comfortable and versatile fabric and turned to cotton. Cotton’s flexibility, lightweight nature, and comfortable feel made it an ideal choice.
Four years later, Champion revolutionized the industry once again with the invention of Reverse Weave. This groundbreaking innovation addressed the issue of shrinkage commonly associated with frequent washing of sportswear. The Reverse Weave sweatshirt, crafted from coarse fabric, effectively prevented shrinkage. This development was swiftly embraced by sports teams across the United States.
What began as a garment designed to keep athletes warm evolved into a massive trend, particularly within subcultures. During the late 80s and early 90s, the hoodie gained widespread popularity in hip-hop and punk communities, establishing its dominance in streetwear fashion.
Champion’s rich heritage and contributions to fashion are exemplified by the Reverse Weave hoodie’s inclusion in the Museum of Modern Art’s (MoMA) prestigious exhibition “Items: Is Fashion Modern?” in 2017. Recognized for its significant impact on modern society, the hoodie became a permanent part of MoMA’s collection in 2018.
Even today, the hoodie remains an indispensable piece of clothing celebrated by people from all walks of life. It has become an iconic staple that should find a place in every wardrobe. The hoodie has left an indelible mark on the fashion landscape, and it’s difficult to envision the streets without it.
Champion is still internationally successful today. The brand has understood how to revolutionize sportswear and permanently rethink it. Hoodies, reverse weave, nylon mesh fabric and more: the brand’s roots can be found as an integral part of all collections; with new interpretations in cuts, colours and styles. Champion skillfully combines practical sportswear with nostalgic vibes and modern streetwear influences.
