Imagine a fragrance that doesn’t just smell good but connects you to nature in the most luxurious way possible. That’s exactly what MATIERE PREMIERE does—capturing the pure beauty of natural ingredients in every bottle. Founded by master perfumer Aurélien Guichard, this French perfume house takes a fresh, sustainable approach to luxury scents, focusing on the power of raw materials. From the roses he grows himself to the rarest ingredients sourced ethically from around the world, each fragrance tells a story that’s as unique as you are. Ready to elevate your scent game? Let’s dive in.
Founded in 2019, MATIERE PREMIERE perfume brand that’s reshaping the world of modern luxury. The visionary behind the brand is all about purity—focusing on natural ingredients in their most intense, authentic form. His approach is simple yet bold: highlight the beauty of raw materials in fragrances that are both artistic and environmentally conscious.
Nature at the Heart of Perfume Craftsmanship
What makes MATIERE PREMIERE truly stand out is its deep connection to nature. The brand uses only the best natural ingredients, often sourced from ethical and sustainable farms. And here’s the unique part: Guichard grows his own roses and tuberoses in Grasse, the perfume capital of the world. This personal, hands-on method adds a special touch, ensuring that each fragrance feels authentic and close to nature.
“I use just a few ingredients and want people to truly experience their power and beauty,”
You can feel this philosophy in each perfume—from the rich, deep notes of Radical Rose to the sensual allure of French Flower. These scents are highly concentrated, creating an unforgettable experience that lingers long after you wear them.
Fragrances That Tell a Story
Each MATIERE PREMIERE fragrance is like a little trip to a personal story, centered around one key natural ingredient. Guichard starts with a meticulous selection process, choosing ingredients based on their origin and quality, which results in powerful, vibrant scents that stand out.
Take Radical Rose, for example—it’s crafted with the highest concentration of Centifolia rose from Grasse, offering a fresh twist on the classic rose scent that’s perfect for both men and women. Then there’s French Flower, which captures the hypnotic, almost forbidden allure of tuberose, making it feel both romantic and daring.
For those who crave something darker and more mysterious, Bois d’Ébène is a perfect fit, blending exotic woods from around the globe into a rich, seductive fragrance. But as well as we know the fragrance fans: Visit your closest MATIERE PREMIERE dealer and try it out yourself.
Sustainability Meets Sophistication
MATIERE PREMIERE doesn’t just focus on fragrances—it also does so with a strong commitment to sustainability. Each perfume is made with 85% to 92% natural ingredients and is vegan and phthalate-free. Even the color of the perfumes comes from the raw ingredients themselves—no synthetic dyes here.
Guichard’s decision to grow his own ingredients in Grasse is a clear reflection of his dedication to eco-friendly practices. He’s committed to supporting regional craftsmanship and preserving the environment. The brand also sources other ingredients from ethical producers, ensuring that each bottle not only smells amazing but is also a statement of responsible luxury.
The Brand that makes you wanna gatekeep
Despite its young age, MATIERE PREMIERE has quickly become a favorite among fragrance lovers around the world. With a presence in over 50 countries and nearly 400 luxury retail locations—including iconic stores like Harrods, Galeries Lafayette, and Selfridges—the brand has already made a big impact.
Their e-commerce platform takes things to the next level, offering a personalized shopping experience for customers. And thanks to a recent investment from Kering Beauté, MATIERE PREMIERE is set to expand even further, with plans to open standalone stores in major cities like Paris, London, and New York.
Craftsmanship That Lasts
At the core of MATIERE PREMIERE’s success is Guichard’s unwavering dedication to craftsmanship. His process—cultivating, selecting, and blending the finest ingredients—creates fragrances that are more than just scents. They’re experiences, memories, and emotions captured in a bottle.
You don’t want to sleep on it, since it soon will be out of the niche circle. At least considering the popularity this brand has been gaining for the past months.
If you’re looking for a fragrance that’s bold, natural, and unforgettable, MATIERE PREMIERE is your new go-to. You know what to do.
