Get ready, Berlin! Zalando and Converse are teaming up to bring a unique shopping experience to the city with their pop-up air stream this week. From June 19th to June 22nd, the air stream will show up multiple Berlin locations, celebrating the latest Y2K and late ’90s fashion trends.
You ask if we’re not tired of these trends ? Not just yet ! We went to the opening checked out the vibe for you and even captured the strongest fits – so you know exactly how to pull up !
Mobile Shopping Adventure Across Berlin
The pop-up air stream will stop in three iconic Berlin neighborhoods: Mitte, Friedrichshain (Fhain), and Kreuzberg. This mobile store offers more than just shopping; It’s been designed to connect fashion enthusiasts and celebrate individuality. Or just simply to come around and to enjoy the music and the sun !
What else you ask ?
Visitors can look forward to a variety of some workshops and activities:
- Product Customization: To personalize your Converse gear to match your unique look.
- Beauty Services: You can get your hair and nails done on-site, adding a touch of glamour to your day.
- Workshops and Experiences: Participate in consumer workshops to learn new styling tips and tricks. And share them with us of course !
- Popsicle Raffle: Enjoy summer treats and enter for a chance to win exclusive prizes.
And not to be missed ! Tunes by ISLA Radio and Vero as you shop and mingle.
“Trying on the Run Star Trainers and choosing my favorite was an absolute thrill. It’s amazing to dive into these workshops as a consumer and walk away truly inspired.“ -@vaiva_zarakauskaite
And why are we celebrating ? As if the summer sun is not enough cause to throw on our best looks and share some sunny moments.
At the heart of this event is the debut of Converse’s latest lifestyle model, the Run Star Trainer. This new low-profile shoe blends retro and modern aesthetics, drawing inspiration from nearly 20 of Converse’s heritage classics. Designed for modern life, the Run Star Trainer is perfect for those who value versatility, self-expression, and comfort.
Key Features of the Run Star Trainer
- Versatility: A sleek, stylish shoe that transitions seamlessly from day to night.
- Sport Heritage: Elements from Converse’s rich history in sports, including running, volleyball, fencing, and tennis, are woven into the design.
- Modern Design: Features like the familiar gum outsole and the Star Chevron logo are combined with contemporary materials such as nylon, suede, and leather.
- Colorways: Available in five bold colors, with more vibrant, neutral, and patterned options to be released seasonally.
- Section * Run Star Trainer `Campaign Asset
Let’s use this pop-up event for more than just a shopping opportunity; let’s celebrate our style, community, and creativity by tagging @title @converse @zalando to our ootd posts. Zalando and Converse invite everyone to come and be part of this unique journey, to customize products, enjoy live music, and capture memories with fellow fashion enthusiasts. We can’t wait to see your personal style and add your outfit to out Streetstyle gallery.
The Run Star Trainer will be available globally at converse.com and select retail stores starting June 18th. Be sure to catch the pop-up air stream in Berlin for an unforgettable summer experience!
