Aurora: From “Runaway” Sensation to Promising Singer-Songwriter

If you haven’t heard about Aurora yet, you will surely recognise her song “Runaway”. Although this single was released back in 2015, it was only this year it gained massive popularity. “Runaway” has gone viral on Tik Tok and Instagram and is accordingly to Spotify amongst the top 50 TikTok songs of 2021.

However, this young singer/songwriter from Norway is more than just a one hit wonder. Aurora is a promising talent for songwriting and composing. In addition to that, her open mind, and sympathetic character enabled her to establish a loyal and ever growing fan base. In our interview we got to know this musician from a very personal side and she ceratinly gained some new supporters.

How are you today? What does a typical day in your life look like right now?

I’m fine, thanks for asking. It’s a bit of both, I’m a lot in the studio, but I just finished my album that is coming out soon, so I’m having a tiny holiday, which has been great. But yeah, it’s busy but fun. I’m very excited about what’s coming.

(The pandemic has been challenging for everybody differently. How did you experience lockdown? Did it have any impact on your creativity?)

Personally, I have quite enjoyed being forced by the virus to be more inside and to be less social. I do enjoy that kind of lifestyle, I like being home and alone. But of course it is a different experience when you know you don’t have any other choice. But I’ve enjoyed the space and the time. It’s been great for my creativity, I’ve been creating quite a lot. But of course, I’ve been sad on behalf of the world and the people. It’s been sad and equally healing. I’ve been very lucky, although I couldn’t work as much or go on tour. 

What inspires you? How do you decide what to write about?

It can come very suddenly, very out of the blue and I’ll know when it’s the perfect line. I also always have long album titles, which just happen to me and from there I get very inspired and know what I’m going to do. For example, for the album that I just finished now, I knew the title last year in January, and then I started writing for it.

I always write a song with a mission to fit into a new story. It’s like every song is a new chapter of a book. And the meaning is very important, instinctive, and driven by my heart. 

What makes a good song? What is more important: melody and instruments or lyrics and meaning?

Meaning always comes first, and often the melody. Or the title, I often begin with the title actually. I know my record name and the vision before I start writing for it. I like to write conceptually.

Your only Norwegian song “Stjernestøv” which means stardust has been quite successful in your home county. Why did you decide to write and perform mainly in English?

I love to read, it’s my favorite thing in the world. But it breaks my heart that I’ll never get to read many of them in their original language. And I guess I’d suggest always writing in your mother tongue but it’s so sad that someone else then has to translate. And I feel like it’s the same with my songs. I want as many people as possible to be able to understand my music in the way I write it. English is a more direct and universal language. 

What makes a good music video? Your recent song release “Cure For Me” comes with a really fun video. Do you have any impact on the outcome – what is important to you to communicate with your visuals?

I am very inspired by the visual world. And I guess people are more used to understanding visual things and pictures in comparison to sound. We need to work harder to understand just sound. I love to take on the opportunity and create a video for each of my singles and take care of how people perceive my songs. It’s one of my favorite things to do. It’s so fun. I love hiding details and clues in my videos. And my fans are so clever – they always figure out what things mean or guess what my next song will be. 

You have uploaded a tutorial for the dance moves in “Cure For Me”. Is dancing something you like to express yourself with?

I love dancing. My favorite thing is going to rave parties and dancing until the next morning. It’s the best thing ever. I think we’re meant to dance and shake our bodies way more than we do. I can’t understand people who can resist dancing. It doesn’t even have to look good, it should just feel liberating. 

At TITLE Magazine we focus on being true to yourself and your True Identity. Have you found your True Identity yet? How would you describe it?

Yes, I think I have found my True Identity. I feel very grounded in myself and I feel very grounded on this Earth. I feel very connected to the ground and my place in this world. So my True Identity is a very grounded and calm one. Luckily, it’s been like that for a little while now.

“Cure For Me” basically has the message to not doubt yourself, and love yourself regardless. No one needs a cure for themselves, no matter what other people say. Have you experienced any negativity towards yourself before? How did you deal with it?

I haven’t experienced it much in comparison to others. I was teased in school because I dressed quite strangely and I guess I act differently. I didn’t feel very connected to other people. I struggled with finding a sense of belonging in a group at school or within the system. But now, I’ve really found my place. And my fans helped a lot to show that I can be connected to so many people out there in the world, however, not in my neighborhood in the countryside. 

I spent a lot of time in nature, which made me gain energy, but I often disappeared again when I entered a room with other people in it. I didn’t like people so much when I was younger. And this feeling you are not the same as the people around you goes into this feeling that something is wrong with you instead of accepting the differences. 

What advice would give others that are being told they are not good enough or doubt themselves?

The little box that has been put out in front of us is so small and the world is telling us that we have to fit in this box – this pattern of behavior, this way of looking, being, loving, or you’re not going to be accepted. It’s a very narrow whole we are supposed to fit into and it simply doesn’t make sense. It’s very soul strangling. And if you worry about fitting in, think of how little your perspective is and how little you actually see, and how little you have left to actually experience life and yourself in this world.  So, it really doesn’t matter what the world or our parents or even ourselves think of us. We can be our harshest critics. It can be so difficult to love ourselves but it really shouldn’t matter to fit in this useless box.

Since the kickstart of your career and the successful release of your EP “Running With The Wolves” in 2015, you have been doing some great performances and achieved some amazing things. What is your personal highlight of your career so far?

I am very proud of my community. But I am also scared by it. I don’t like the idea of worshiping one single person so much. It’s not natural. But I feel like I have a different relationship with my fans. It’s based on mutual respect and admiration. They opened my eyes to how beautiful the world is and made me believe in mankind again. It’s the best gift I could ever get in life. 

The highlight of my career is realizing how much we can do, or use our voices to speak up against the wrong, and loudly about love. It’s so beautiful and powerful. And change can only be done with many people standing together. 

How do you percieve community online? How do you feel about virality and hype on Tik Tok and Instagram?

I guess it’s the same online as well. I think of every person as a single human being sitting at home. The people I want to reach the most are the people that are most isolated and lonely. I am a big fan of the online community and I find it magical that we’re all connected. I don’t care too much about the numbers of streams etc. It doesn’t seem to make anyone, including me, happy. Maybe for like a moment in which I’m joyfully surprised but then it’s over. It’s so short living.