The Comeback of Karl Kani: A Nostalgic Look at the 90s Fashion Icon
The Comeback of Karl Kani: A Nostalgic Look at the 90s Fashion Icon
by Julius Rueckert,
The campaign for Karl Kani’s new collection is staged in a simple but cool way and does not lose its own identity, which is mainly based on hip-hop culture. Today, even pop stars like Ariana Grande carry the sport and lifestyle brand, which was originally more male-constituted. Karl Kani’s new image shows that their female target group is important to them.