The Italian luxury-goods house, Prada and the

industry-leading sportswear brand adidas have joined forces to start a new collaborative

journey. The aim of this partnership is to investigate the realms of heritage, technology and

innovation – and to challenge conventional wisdom through unexpected strategies. The

new vision draws inspiration from the rich legacies of both to re-engineer timeless icons,

and leverages the houses’ technological footprint to innovate. The path is an evolving and

dynamic structure composed of key milestones, marking a significant departure from

existing patterns while building on the houses’ strong milieu of shared approaches and


A joint passion for the universe of sport is at the heart of this creative partnership. The Luna

Rossa sailing team, established in 1997 and heralding Prada’s participation in the America’s

Cup – the oldest trophy in sport and the most prestigious international sailing competition

– is the perfect laboratory to test new materials and technology, and offers the ideal

conditions to perfect the science of sailing.Throughout its history, adidas has been a pioneer of sporting innovation and precision

technology, and the brand’s performance-driven pedigree has made it a global icon. At the

same time, Prada’s iconicity resides in the interplay between form and function, luxury and

utility, and the ability to juxtapose different ideologies. The intersection between these two

separate worlds, further reinforced by the houses’ relentless pursuit of excellence,

inevitably points to a new singularity. At its zenith, this collective effort will result in the

release of the new Luna Rossa performance sailing footwear, to be unveiled in 2020.

The houses have also begun to explore their monumental archives. The first step of this

shared journey will debut this year, with the release of two limited-edition Prada for adidas

styles that draw on the rich patrimony and iconography of both labels, representing a

tribute to timeless classics. Originating in the realm of sport, transposed to street style and

now translated to luxury, classics from each are here re-contextualized, visited anew. The

first iteration will launch for men and womenglobally in December 2019, marking a special partnership in both creation and

manufacture, as these limited-edition styles will be made entirely by Prada in Italy.

With each partner bringing a unique perspective to a conversation founded on mutual

exploration and the search for new boundaries, Prada for adidas is a laboratory for ideas, a

new vehicle for creativity.

Foot District explains that their own version of the upcoming Prada x adidas collab is a perfect assemblage of the Prada Cloudbust upgraded to a whole new level with the help of the Boost tech and aesthetic input from  adidas.

As most of you have heard by now, an adidas x Prada partnership is in the works. Although no images of the footwear have leaked just yet, sneaker retailerFoot District has created a rendering of what they feel the upcoming Prada x adidas sneaker should look like.