Prada Re-Nylon: A Sustainable Indoor Camping Trip with TITLE

TITLE and Prada joined forces to organize an extraordinary indoor camping adventure, merging fashion and sustainability. The highlight of this remarkable endeavor was the Prada Re-Nylon collection, a range of recycled nylon products designed to make a lasting impact. Re-Nylon represents a bold leap towards achieving complete sustainability, with the ambitious goal of replacing all virgin Prada nylon material with recycled nylon ECONYL® by the end of 2021.

ECONYL® is a revolutionary nylon yarn produced from discarded materials such as fishing nets, fabric scraps, and industrial plastic. Through a complex regeneration process, these waste materials are transformed into high-quality nylon that boasts the same properties as virgin nylon. By utilizing ECONYL® in the Prada Re-Nylon collection, Prada demonstrates their commitment to environmental responsibility and reducing the fashion industry’s ecological footprint.

During this captivating indoor camping trip, prepare to immerse yourself in a fictional realm where intriguing curiosities and artificial landscapes abound. Witness captivating individuals showcasing the hottest Prada designs, whether they are snugly wrapped in a sleeping bag or gathered around a campfire. Prada ensures that you will look flawless in the best possible light, emphasizing both style and sustainability.

Experience the perfect blend of fashion and eco-consciousness as you embark on this unforgettable journey with TITLE and Prada. Let the Prada Re-Nylon collection inspire you to embrace a more sustainable approach to fashion, one recycled thread at a time.


Photography/ Video Direction: Fee-Gloria Grönemeyer

DOP: Franz Becker

Styling: Neslihan Degerli


Photo: Lucas Qualer

Styling: Enlil Isik

Sound Design: Abdullah Kartalci

Set Design:

Marcus Vinicius Queiroz

Imke Rabiega

Hair: Attila Kenyeres

Make-up: NataliaSoboleva

Production: avec nous GmbH


Casting by Hendrik Simon

Feli via Miha Mngmt

Magali via Girls Club Mngmt

Qaher via Iconic Mngmt