Fashion - Trends
Maximalism has gracefully interlaced the beauty codes of minimalism and no-makeup makeup, and the spellbinding world of gravity-defying hairstyles is set to infuse with drama this year’s aesthetics.
It was inevitable for fashion to arise again in a form of Escapism, after so many past seasons of mud and revolt and its needs and expectations.
Explore this year's latest trends: Cozy quirkiness and casual layering take center stage. From Chinese zodiac astrology to unconventional fashion styles, we introduce three unique 'Fashion Signs': The Eclectic Grandpa, featuring a blend of retro streetwear and playful elements; The Frazzled English Women, a nod to the Y2K revival with layered knitwear and mid-length skirts; and The Snarky Secretary or Office Siren, making a statement with super-niche style references and vintage pieces. Immerse yourself in the world of unconventional fashion and be inspired by these distinctive aesthetics
Looking back at fashion campaigns this year, we spot some of the ways fashion has epitomised the progress of technology, unlocked a new level of nostalgia, grasped cultural events, and, overall, defined the aesthetics of the year.
Not everything about fall and winter has to be dreary — our love affair with winter headgear makes even the coldest days look and feel hot.
“The Geeks, the ones that care, the ones that do it for free, they are the ones who stick around”, said Tyler, The Creator.
TikTok's rapid-fire nature has now brought us the next trend for summer 2023: Blueberry Milk Nails. In the relentless race for fleeting fame and popularity, we witnessed yet another cookie-cutter trend born from the superficial depths of social media. Early June saw Dua Lipa flaunting a light blue manicure, and like clockwork, Sabrina Carpenter and Sofia Richie Grainge followed suit. Thus, the monotonous wave of "Blueberry Milk Nails" was set in motion - a term concocted by TikTok, disguising the mundane reality of a plain old baby blue nail manicure with a touch of saccharine sweetness.
We have all heard of ‘quiet luxury’ and ‘stealth wealth’. We have heard about the act of being wealthy without having to show it. And we have heard about certain privileged people (read: super-rich people) adopting a subtle dress code that exudes luxury without the obvious markers of excessive logos, big name brands and the […]
Mermaidcore has swum against the TikTok core-ification tide with a recent 736% increase in Google searches for 'mermaid style', and Pinterest search data shows a 614% increase in searches for 'mermaidcore'. There must be something in the water.
But what comes after nostalgia? The acceleration of culture brought about by social media algorithms has officially killed the 20-year cycle. Today's zeitgeist feels like an overwhelming mix of every era happening everywhere all at once. Enter: Now-Stalgia. The new trend embraces the chaos of internet culture, taking inspiration from every decade and giving it a futuristic twist that feels uniquely contemporary. Instead of limiting ourselves to historical accuracy, we look to the past for tools to build new presents.
