Why the Girlies Want to Be Like the Gangsters
It started as another micro-trend on TikTok, now it’s made it onto the runway at Fall/Winter 2024 Fashion week. Examining the mob wife trend and its cultural meaning.
It started as another micro-trend on TikTok, now it’s made it onto the runway at Fall/Winter 2024 Fashion week. Examining the mob wife trend and its cultural meaning.
While mainstream fashion cycles through the more sleek, sophisticated, classic trends like ‘quiet luxury’ and ‘clean girl,’ anti-fashion designers, in recent months, seem to be finding more stimulation in grotesque, uncanny or controversial side of life.
Apart from the square-dominated Instagram feed and Twitter's (now X) 140-character limit back then, the 2014 Tumblr era brought us a new iteration of moodboards.
Headed by designers coming from some of the biggest brands of the industry, their releases bring excitement with every drop. But what can come next?
Maximalism has gracefully interlaced the beauty codes of minimalism and no-makeup makeup, and the spellbinding world of gravity-defying hairstyles is set to infuse with drama this year’s aesthetics.
It was inevitable for fashion to arise again in a form of Escapism, after so many past seasons of mud and revolt and its needs and expectations.
Explore this year's latest trends: Cozy quirkiness and casual layering take center stage. From Chinese zodiac astrology to unconventional fashion styles, we introduce three unique 'Fashion Signs': The Eclectic Grandpa, featuring a blend of retro streetwear and playful elements; The Frazzled English Women, a nod to the Y2K revival with layered knitwear and mid-length skirts; and The Snarky Secretary or Office Siren, making a statement with super-niche style references and vintage pieces. Immerse yourself in the world of unconventional fashion and be inspired by these distinctive aesthetics
Looking back at fashion campaigns this year, we spot some of the ways fashion has epitomised the progress of technology, unlocked a new level of nostalgia, grasped cultural events, and, overall, defined the aesthetics of the year.
Not everything about fall and winter has to be dreary — our love affair with winter headgear makes even the coldest days look and feel hot.
“The Geeks, the ones that care, the ones that do it for free, they are the ones who stick around”, said Tyler, The Creator.