Beauty, Longevity, and Rarity – This Is Mejuri

We have been talking about jewelry before and collected some of our favorite brands, but the list is ever growing. Today we want to talk about Mejuri, a Toronto-based jewelry brand focusing on empowerment, sustainability, and A-class quality. 

Not only are Mejuri’s designs simply beautiful, they are also of high quality and sustainable. We were intrigued from the very beginning and convinced and enchanted when we saw Billie Eilish wearing Mejuri at the VMAs. The way the pop-star layered the rings is a great example of how to combine Mejuri’s versatile products. Whether simplistic and elegant or dramatically sparkling – the jewelry brand offers it all.

NEW YORK, SEPTEMBER 12: Billie Eilish, ©Bryan Bedder, VMAs 2021/Getty Images for MTV

What is Mejuri all about?

Mejuri is all about beauty, longevity, and rarity and of course empowerment and community. The brand was co-founded by Noura Sakkijha in 2015 with the mission of putting a modern spin on a very traditional industry. CEO Noura wants to re-define the way women purchase jewelry – for themselves. Noura herself is a third-generation jeweler and has been concentrating on high-quality craftsmanship, timeless design, meaningful stories and an authentic sense of community.

“I founded Mejuri because I saw a jewelry industry that was built for men gifting women and not women celebrating themselves. To me, the truest expression of Mejuri is mutual uplift: all of us supporting each other, and you, our community, feeling empowered to invest in yourself and, in turn, the community around you.” –Noura Sakkijha, CEO

How does Mejuri work?

Mejuri works with experienced goldsmiths who use only high-quality, long-lasting materials: such as 14k gold, sterling silver, vermeil, titanium, diamonds and particular gemstones. In partnership with their jewelers, they select materials that can actually live up to the fine jewelry for every day ethos. Each and every material used, along with the workmanship of each piece, must pass a test because Mejrui aims to design pieces that can be worn everyday and be kept forever. 

What about sustainability?

Mejuri works with ethically sourced materials and commits to a traceable supply chain. By the end of 2021, they are committed to ensuring that 100% of the used gold is traceable. 70% of the 14k solid gold products will be made with certified recycled gold and 30% will be newly mined. In regard to that, Mejuri had to acknowledge that mining remains a necessary livelihood for hundreds of millions of people worldwide. That’s why they work with suppliers who are maximizing positive impacts on mining communities while complying with the highest environmental standards possible to minimize the impact in that respect. This applies to all metals and stones Mejuri sources.

Furthermore, last year in June, Mejuri founded the Empowerment Fund under the lens of diversity, equality, inclusion and sustainability. The fund focuses on one simple idea: “when women are empowered to lead, they empower everyone around them, promoting collaboration, fairness and equality.” The mission is to empower the next generation of leaders to take on leadership (and the world) on their own terms.


Click here to find out more about Mejuri’s commitment to community and empowerment.