The Super Bowl, which took place a few days ago, featured a viral picture that has remained stuck in my mind. Timothée Chalamet, Hollywood’s beloved young actor and rising star, took part in a special commercial that caught everyone’s attention.
During a short break in the Super Bowl, a Cadillac commercial aired, showcasing Chalamet as an uncanny replica of Johnny Depp’s iconic character, Edward Scissorhands.
At first glance, one might assume the commercial revolves around Edward Scissorhands himself, but it actually focuses on his son, Edgar, who faces challenges due to his unique appearance even in modern times. The clip explores the daily struggles of this young adult, who was born with scissor hands. Unfortunately, he can only partially enjoy life, as many ordinary activities are denied to him. For instance, during a schoolyard game, a ball is thrown to him, and he eagerly attempts to catch it, only to inadvertently crush it with his scissor hands.
Although the clip lasts only 1 minute and 30 seconds, it effectively conveys the sadness experienced by the boy. It evokes a sense of sympathy for this gentle and misunderstood creature who simply yearns to enjoy the benefits of being a teenager or young adult. The clip may be a tad cheesy, but it skillfully combines humor and poignancy. Notably, it also features the latest Cadillac model, which appears in Edgar’s driveway. Winona Ryder, reprising her role from Tim Burton’s 1990 film, plays Edgar’s mother and emphasizes his difficulties, including being denied a ride by the bus driver due to his unconventional appearance.
Once again, Chalamet delivers an exceptional performance in this short yet emotionally captivating piece. The ability to embody such a complex role and genuinely engage the audience within such a brief timeframe is a testament to his true artistry.
All in all, this clip proves to be a marketing goldmine. Despite its overt promotional nature, it manages to take the viewer on an emotional journey from sadness to happiness within seconds, leaving them with a smile.
