In a world where beauty standards are constantly changing, Gucci Beauty is breaking the mold by embracing imperfections. For too long, makeup and beauty products have been used to conceal and hide our perceived flaws. But, now, Gucci Beauty is leading the charge in celebrating individuality and promoting self-expression through makeup.
Gone are the days of trying to fit into a narrow definition of beauty. In the 20s, it was a heart-shaped kiss mouth and glamorous waves. In the 70s, it was tanned skin and colorful eyeshadow. But, now, anything goes. Whether you prefer a natural look or bold, experimental styles, the only rule is to wear what makes you feel confident and beautiful.
This shift in beauty ideals is reflected not only in clothing but also in makeup. On any given day, in any major city in the world, you’ll see a diverse array of people, each with their own unique style. Gucci Beauty is at the forefront of this movement, encouraging people to embrace their individuality and to use makeup as a form of self-expression.
Makeup should be a tool for creativity, a way to have fun and to feel good about ourselves. With Gucci Beauty, you can create a look that’s truly your own. From their vibrant color palettes to their innovative formulas, Gucci Beauty provides the tools to unleash your inner artist and celebrate your imperfections.
At Gucci Beauty, they understand that beauty comes in all shapes and sizes, and that it’s not just about what you look like on the outside. It’s about how you feel on the inside. They believe that feeling good about yourself should be accessible to everyone, regardless of skin color, age, or gender. That’s why they’ve made it their mission to empower people to feel confident and beautiful, just as they are.
True identity in our sense is the core of our soul, our drive and our goal. Everyone can share and communicate it with the world through different languages. Together with Gucci Beauty, we at TITLE have chosen to show that we are much more than just the pursuit of an ideal of beauty. Not only we but also the product can do much more than just beautify us in a classical sense.
We are wild, rough and only perfect when we feel whole without running for perfection.
And yes, when we eat spaghetti with tomato sauce, our lipstick smears and when we cry, the mascara runs, but we are all that and we are free to show it without falling out of a concept.
Pictures by Marius Knieling
Styling by Avec Nous with Gucci
HUM by Kristin Roes with Gucci Beauty
Models by Kyra Sophie
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