First things first, if you do not know who or what PEOPLE is… Let us introduce you:
“PEOPLE is a social fashion project based in Berlin. Together with a team of kids who struggle with drug addiction, mental illness or homelessness, three fashion designers create annual editions of design objects and sartorial pieces that capture the essence of a universal desire: inclusivity.”
The members of this project believe in fashion as a thriving force to positive change. They give structure and hope to others in difficult situations and celebrate diversity. PEOPLE distinctly highlights the beauty of being unique. While focusing on the message of the designs themselves, the organisation keeps all creators anonymous.
In addition to that, they are approaching charity work in an interesting way: Instead of pity, PEOPLE offers interactive methods in order to help. With this approach they want to empower the struggling youth and provide a safe space for their creative voices.
Furthermore, this project is run by KARUNA (Zukunft für Kinder und Jugendliche in Not Int.e.V), an innovative social organisation that operates on the principle of human proximity. Since 1990 KARUNA helps children and teenager in need by providing them with unconditional shelter, safety and love. 100% of the revenue generated by the pieces, which are all handmade in Berlin, are redirected into the project.
Find out more about PEOPLE here.
The collection:
Soon, PEOPLE will be launching Edition 5 – The Void. For the first time ever, their collection includes items for women and men. However, the clothes are not being labelled as such, instead the collection plays with gender norms and creates one intertwined and diverse concept.
The Void resembles the longing after inclusion, as well as the desire to be different. With the aim to break clichés and stereotypical categories, PEOPLES’s Edition 5 seeks to ignore strict definitions and opens a space in which apparent opposites become one.
Beautiful– ugly. Love – hate. Normal – different. Or male – female.
Masculine dresses, boisterous blouses and unconventional cuts and shapes – Edition 5 is filling the void with taboos, intentional mistakes, and deconstructed norms. We cannot wait to see all items of PEOPLE’s new collection.
Photography: Jana Gerberding
Hair & Make-up: Eva Dieckhoff
Model: Eugene @letitgomgmt
