Marine serre was the first show that kicked off the second day of Paris Fashion Week SS20 Womens. On the show day, the rain was heavily pouring, and it seemed as if the weather was purposely designed for the show.
The story behind the presentation addresses the apocalypse, the environmental conditions caused by humans, and the survivors. This also explains the title “Marée Noire”, which means “black tide”.
The first looks of the show are reminiscent of the funeral gloom, the recycled material of the clothes, the water bottles, dead shells as earrings, recovered hardware, all these details are the constant reminders of climate change that leads to the hypothesis that predicts the future of the earth we are heading for is devastating. Sustainability and environmental awareness are the important issues for the designer. Since French President Emmanuel Macron announced the “fashion pact” to make the fashion industry more sustainable. Afterwards, 150 brands have registered, including Marine Serre, who has poured the start of the designer spirit into the designs with this collection.
During the show, Marine showed all different kinds of silhouettes, such as nice tailoring suits, diving like leather bodysuit, industrial worker wear, sophisticated dresses and a lot of diversity in casting, which should represents different characters in the aftermath the apocalypse.
For Marine Serre, this collection is not about showcasing how glamours the fashion Industry can be, it is about what we can utilize and make use of what we have. She used fabrics such as frotée,which reminds of used towels to create elegant dresses.The brand is using up to 50% of upcycled material for the clothing, which provides us an exceptional unique perspective to look at the fashion industry, and the new meaning of luxury with the consideration of the environment.