Sean Garrette, the ambassador for Rihanna’s Fenty Skin brand, is revolutionizing the skincare industry by breaking barriers for Black men. From his humble beginnings as an esthetician to his rise as a prominent beauty influencer, Garrette has captured the spotlight with his groundbreaking achievements. In response to consumer demands for inclusivity, the beauty industry has undergone a profound awakening. While some brands have superficially embraced diversity, only a select few have taken genuine action. Unfortunately, Black men have often been overlooked in the skincare realm, but Fenty Skin is dedicated to effecting meaningful change and reshaping representation within the industry.
One notable discrepancy persists when it comes to inclusivity between makeup and skincare. Although progress has been made in the former, skincare lags behind. However, influencers like Sean Garrette are actively working to challenge these hesitations and bridge the gap. Rihanna, leveraging her celebrity voice, joins the movement to promote inclusivity and align her brand with modern consumer values. By appointing Sean Garrette as the official brand ambassador, Rihanna ensures the authenticity of Fenty Skin while emphasizing her transformative approach to marketing.
In a groundbreaking teaser for Fenty Skin, ASAP Rocky, Lil Nas X, and Rihanna herself were prominently featured. This bold inclusion of men in a beauty advertisement suggests that Fenty Skin is positioning its products as unisex, catering to a diverse audience. By promoting the brand as an aspirational lifestyle product, Fenty Skin creates a sense of belonging and invites consumers to become part of an inclusive world. Garrette, however, tempers this approach by highlighting the significance of skincare for overall health, including mental well-being. For him, skincare is not solely about enhancing beauty but also about nurturing and protecting the skin.
Garrette’s philosophy places great emphasis on achieving the perfect skin tone. He is passionate about educating People of Color on proper skincare practices, particularly dispelling misconceptions surrounding the treatment of dark skin tones. Through social media, Garrette leverages the power of a larger platform to share his knowledge and educate others on this important topic.
Sean Garrette’s remarkable journey and the collective efforts of influencers, brands, and advocates have brought attention to the lack of inclusivity in the skincare industry. Fenty Skin stands at the forefront of change, promoting diversity, representation, and authenticity. By embracing an aspirational lifestyle approach and emphasizing the importance of skin health, Fenty Skin and Sean Garrette are making significant strides towards a more inclusive and enlightened future for skincare.
By promoting her skincare brand more like an aspirational lifestyle product it feels more like buying an experience and showing a world you want to be part of which emphasizes the inclusivity approach of the brand. Garrette tones this approach down a little bit by focusing on skincare being a part of people’s health as well as mental health and not just being about beauty alone. In his philosophy, a major factor for the perfect skincare is getting the skin tone right. That is why Garrette is so passionate about educating People of Color about caring for their skin and protecting it. As he told in an interview, “There are a lot of misconceptions about how to treat dark skin tones, and I love that social media allows for a bigger platform to educate on this topic, in particular.”
