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Netflix’s NEXT IN FASHION shows what’s wrong with the fashion industry

The show invites you to immerse yourself into the sweet bliss of ignorance and lack of knowledge, that the industry loves so much. If fashion is currently responsible for the majority of CO2 emissions and filling up landfill after landfill, then we need some things, but not THE NEXT BIG THING. It's not a criticism of the show, and certainly not of the young designers. It is, rather, a criticism of the fashion machine itself, which is always striving for more, with no idea of what more is.

Annika Duda