When you think of Jean Paul Gaultier, the first thing that comes to mind might be his legendary corsets, sailor stripes, or groundbreaking runway shows. But did you know the enfant terrible of fashion also dabbled in electro-pop? Yes, you heard that right. In 1989 (or more likely a cheeky reinterpretation of the timeline), Gaultier dropped his first single, “How to Do That,” complete with his signature French accent and a music video so wild it could only belong to him.
What happened when fashion’s provocateur stepped into the music world? Let’s dive into the eccentric brilliance of Gaultier’s electro-pop adventure.
From the Runway to the Airwaves
Jean Paul Gaultier has always been a master of reinvention. When MTV burst onto the scene, blending music and visuals in a way the world had never seen, Gaultier recognized its potential instantly. He knew that music videos were more than just marketing—they were art. And art, of course, was Gaultier’s playground.
His first single, “How to Do That,” wasn’t just a song. It was a statement. The music video featured a kaleidoscope of vibrant illustrations coming to life—think bold sketches, surrealist imagery, and yes, a monkey. Why a monkey? Because why not? The video was pure Gaultier: playful, subversive, and unapologetically over-the-top.
Electro-Pop With a Fashion Twist
The track itself, infused with electro-pop beats and Gaultier’s unmistakable French accent, was a charming, catchy experiment. But it wasn’t just about the music. For Gaultier, this venture was about reaching a new audience—showing that fashion and music could collide in a way that was both entertaining and meaningful.
In interviews, he described music as another way to tell stories and connect with people. “Fashion speaks visually, but music speaks emotionally,” he once explained. The combination of the two? A creative explosion.
Music Videos: Gaultier’s Mini-Runways
The “How to Do That” video wasn’t just a quirky side project; it was an extension of Gaultier’s design philosophy. Each frame looked like a moving editorial, blending avant-garde fashion with pop-art aesthetics. It was Gaultier’s way of saying: fashion isn’t just fabric—it’s a feeling, a vibe, a world unto itself.
This wasn’t his only brush with music, either. Gaultier’s designs have been featured in countless iconic music videos, from Madonna’s “Vogue” to Kylie Minogue’s “Two Hearts.” For him, music and fashion have always been intertwined.
Why Gaultier’s Electro-Pop Moment Still Matters
In a world where crossover collaborations are now the norm, Gaultier was ahead of his time. He understood that art knows no boundaries and that blending mediums only amplifies their impact. His foray into music wasn’t just a creative experiment; it was a bold statement about breaking down silos and embracing the unexpected.
And while “How to Do That” might not have topped the charts, it remains a cult favorite—a reminder of Gaultier’s fearless creativity.
Where to Start With Gaultier’s Music
If you’re curious, here’s your playlist:
- “How to Do That” – The debut single that started it all, complete with cheeky lyrics and electro-pop flair.
- “Monkey.jpg” – A rumored follow-up that encapsulates Gaultier’s surrealist aesthetic and playful storytelling.
- Collaborations – Dive into the music videos featuring Gaultier’s iconic designs. Madonna’s “Vogue” is a must-watch.
Jean Paul Gaultier’s journey into electro-pop may have been unexpected, but it was undeniably him—bold, boundary-pushing, and unforgettable. Whether through fashion or music, his work is a reminder to embrace creativity in all its forms.
So, if you haven’t yet, give “How to Do That” a listen and step into Gaultier’s electrifying world. You’re welcome.
