Step Aside Influencers: The Era of the Geek Elite Has just Begun
“The Geeks, the ones that care, the ones that do it for free, they are the ones who stick around”, said Tyler, The Creator.
“The Geeks, the ones that care, the ones that do it for free, they are the ones who stick around”, said Tyler, The Creator.
TikTok's rapid-fire nature has now brought us the next trend for summer 2023: Blueberry Milk Nails. In the relentless race for fleeting fame and popularity, we witnessed yet another cookie-cutter trend born from the superficial depths of social media. Early June saw Dua Lipa flaunting a light blue manicure, and like clockwork, Sabrina Carpenter and Sofia Richie Grainge followed suit. Thus, the monotonous wave of "Blueberry Milk Nails" was set in motion - a term concocted by TikTok, disguising the mundane reality of a plain old baby blue nail manicure with a touch of saccharine sweetness.
We have all heard of ‘quiet luxury’ and ‘stealth wealth’. We have heard about the act of being wealthy without having to show it. And we have heard about certain privileged people (read: super-rich people) adopting a subtle dress code that exudes luxury without the obvious markers of excessive logos, big name brands and the […]
Mermaidcore has swum against the TikTok core-ification tide with a recent 736% increase in Google searches for 'mermaid style', and Pinterest search data shows a 614% increase in searches for 'mermaidcore'. There must be something in the water.
But what comes after nostalgia? The acceleration of culture brought about by social media algorithms has officially killed the 20-year cycle. Today's zeitgeist feels like an overwhelming mix of every era happening everywhere all at once. Enter: Now-Stalgia. The new trend embraces the chaos of internet culture, taking inspiration from every decade and giving it a futuristic twist that feels uniquely contemporary. Instead of limiting ourselves to historical accuracy, we look to the past for tools to build new presents.
Cottage-core, Bloke-core, Gorp-core, and of course, Core-core. I’m not sure when it happened, but adding “-core” to a trend has been the best way to describe niches of fashion in the last years. Which isn’t neither good nor bad. Just a fun way to describe the things we consume and identify with. Right?
It has been a few years since Run DMC signed their first contract with Adidas in 1986, becoming the first non-athletes to bag a million dollar endorsement deal with a sportswear company. It all started because of the Hollis, Queens-representing Mc's (and of course DJ Jam Master Jay) passion for footwear from Herzogenaurach, Germany.
It’s happening. Mycelium is taking over and luxury companies are set to finance its ascendancy—partly, looking forward to the returns, partly, in an effort to transition to sustainably-sourced materials.
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The world of sustainable fashion, where ethical practices and eco-friendly materials take center stage. From circular and slow fashion to fairtrade and vegan alternatives, navigate the industry with transparency and traceability. Make informed choices, support local production, and embrace carbon-neutral initiatives. Join the sustainable fashion movement and make a positive impact on the planet.