
London’s 90s Grunge Aesthetic: A Love Letter to Melanie Ward
Melanie Ward, the visionary stylist behind Helmut Lang’s iconic designs, redefined 90s fashion by fusing grunge minimalism with a rebellious edge. Known for her understated yet provocative aesthetic, Ward shaped the fashion zeitgeist of the late 90s and early 2000s, crafting timeless looks that elevated everyday luxury. Her work with Lang and collaborations with legends like Kate Moss and Corinne Day solidified her place as a pioneer of the fashion grunge movement.