American footwear brand Converse has teamed up with the ever-disruptive, Berlin-based concept store VooStore for an exclusive collection. Launched last week, the collection is 100% cotton and 200% comfort, embellished with embroidered details that capture Voo’s atmospheric local setting.
So, what are they bringing to the rack? Hoodies in black and grey, matching track pants and classic t-shirts, an exclusive selection from Converse’s Gold Standard line. The silhouette of VooStore’s iconic courtyard is embroidered in the back, making these pieces truly recipients of VooStore’s unique holistic approach to aesthetics, graced by the spirit of Oranienstraße in Kreuzberg (locality in Berlin).
If there’s something true about this collection is that Converse’s commitment to optimal comfort and urban style, and VooStore’s edgy aesthetics, informed by the emergence and development of creative concepts, are delightfully visible.
VooStore, defined by themselves as a ‘culturally empowered, creatively-driven concept space,’ and most probably by the community along the lines of ‘a space that fosters and elevates individuals’ unique style, with a high affinity to the world of disruptive art and performance,’ offers a space that goes beyond a retail shop. Along with the cafe store VooDeli and an event place, Voo’s thoughtful curation of art, books and garments by some of the most exciting designers to the present is a place for creative moments, lively gatherings and transgressive experiences.
The collection is out now and exclusively available at VooStore, online and in-store, since October 10th.
*Images courtesy of VooStore
