As the new year introduces new collections and trends , so does Acne Studios. The Swedish label has always been ahead of the curve, but this season, it’s hitting that perfect mix of cool, effortless, and boundary-pushing. With bold collections, unexpected collaborations, and a serious roster of cultural icons rocking its pieces, Acne Studios is setting the stage to be the must-watch brand of the moment. Here’s why everyone will be talking about it.
A Wild Mix of Influences
For its latest Fall/Winter 2025 collection, Jonny Johansson is pulling off a fashion mash-up that somehow just works. Think cowboys, runners, and over-the-top furs—three seemingly random elements that come together in a way only Acne can pull off. The collection is a mix of retro-fitted ’70s pieces, powerful ’80s silhouettes, and modern tweaks like boxer-short-length trousers and cropped tees. There’s also a play on textures, from plush shearling to trompe-l’œil prints, adding depth and fun to the lineup. Basically, it’s classic Acne Studios: pushing the envelope but making it look effortless.
Superhero Mode: Spring/Summer 2025
For SS25, Acne is all about tapping into childhood nostalgia with a grown-up edge. Johansson says he wanted the collection to make people feel like superheroes—because let’s be real, the right outfit can totally change your energy. That means bold shapes, unexpected fabric treatments, and a mix of cute and rebellious vibes. The brand even teamed up with Warner Bros. to reinterpret iconic female superheroes in a way that feels fresh and experimental. The result? A collection that plays with contrasts—bleached-out and distressed pieces alongside sleek pinstripes and fine tailoring.
Charli XCX Bringing the Heat
On top of the killer collections, Acne Studios just made a major power move by bringing Charli XCX on board as its newest ambassador. She’s been rocking Acne on and off the stage for a while now, and this partnership feels like a natural fit. Charli’s mix of mainstream pop and underground credibility aligns perfectly with Acne’s ability to balance avant-garde design with everyday wearability. She calls the brand “effortless and cool,” and honestly, that sums it up pretty well.
Celebs Can’t Get Enough
Kylie Jenner, Willow Smith, Maddie Ziegler—Acne Studios is getting love from all sides. Kylie’s campaign featuring the oversized “2023” distressed jeans (which fans have already renamed “Kylie denim”) went viral, while Willow’s FW24 shoot played with subcultural influences in leather and denim. These aren’t just fashion moments; they’re statements that keep Acne in the cultural conversation.
They are also tapping into the unstoppable force that is K-pop, enlisting rising girl group ILLIT for its SS24 campaign. The five-member group, under HYBE LABELS, is already making waves, and their partnership with Acne cements the brand’s place in the next-gen fashion conversation. Seeing them in pastel-hued campaign shots, styled in denim and the Multipocket bag, proves that Acne Studios knows exactly how to stay relevant across continents and cultures.
With a fearless approach to style, A-list backing, and a clear vision, Acne Studios is owning this summer. Whether it’s Charli XCX bringing the punk-pop attitude, ILLIT expanding its global reach, or the brand’s ability to twist classic menswear into something completely new, Acne is making sure it stays ahead of the pack.
Expect to see those oversized jeans, deconstructed tailoring, and quirky accessories everywhere. The hype is real, and Acne Studios is about to prove why it deserves the spotlight. And let’s be honest this brand just gets how the hot it girls want to look like !
